Time to Purchase is an important KPI when measuring the success of an e-commerce campaign; it indicates how long it took visitors to convert into paying customers.
Online shoppers frequently abandon their carts and never become paying customers because the checkout process is too long. In 2021, 69.82% of e-commerce shopping carts were abandoned.
To solve this problem, OurPass emerged with its one-click checkout solution. With OurPass, shoppers no longer have to deal with passwords, usernames, long forms, or repeatedly filling payment information for every checkout process. By removing shoppers’ friction when making purchases, OurPass helps businesses generate more sales.
Challenges
To make its mission possible, OurPass needed to simplify its onboarding while implementing KYC checks; this way, they already help their users avoid friction at checkout.
Solution
OurPass KYC process is split into two tiers. The first tier involves verifying user identity via their phone number using Dojah’s messaging API to send OTPs to customers for quick onboarding. These new accounts have a transaction limit placed on them.
To perform high-value transactions, customers must undergo the second KYC check, which involves using Dojah’s Validate BVN API. By breaking its verification process into levels with our products, OurPass can quickly onboard more customers and significantly reduce its drop-off rate.
Outcome
By building with Dojah, OurPass provides a superior onboarding experience, reduces churn rate, and can reach many more customers.
The Benefits of Building with Dojah
Dojah is the complete API pack for user onboarding, identity verification, KYC services, and real-time notifications. We have helped over 40 businesses verify more than 4 million identities.
Dojah enables you to build the product of your dreams and scale with the aid of our APIs and products:
- Our Identity Verification Widget will enable you to onboard users with ease.
- Easy-to-integrate APIs that cover financial, messaging, KYC services, and more.
- Identity verification coverage for millions of Africans extends to Nigeria, Kenya, Ghana, Uganda, South Africa, and Egypt.
Start verifying your users with ease today.
Contact us if you have any questions or schedule a demo session.
